What is entrepreneurial femininity?

Asked on 02.01.2019 in All Questions.
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For Duffy and Hund, the persona of bloggers “draws upon post-feminist narratives of individual choice” in what they argue to result in “entrepreneurial femininity” In digital media it is often referred to as the “ideal of ‘Having it all’” defined through three tropes; “The Destiny of Passionate Work, The Glam Life and Carefully Curated Social Sharing”. Having it all is what Duffy and Hund argue to be social media-driven bloggers, who create a self-branded image,...
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