What is the background of the Youtube?
Social media refers to “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0 and that allow the creation and exchange of user-generated content. Youtube is a video-sharing website. Since the launch of the Youtube in February 2005, quickly becomes the most popular video site on the web today.
The idea of Youtube is simple; users can do two main activities; 1. Upload videos, 2, Watch it. If the audience likes the blogger and the videos that he or she made, then the audience might subscribe to bloggers channels. Hence they won’t miss new videos from him, as well as growing credibility towards the blogger. As the result of such trends now a lot of bloggers become real internet celebrity who uses its fame, which comes from some subscribers, comments, and likes to make money through the advertisement products and services in their videos.).
Electronic Word of Mouth
Word of mouth is an informal communication method(e.g. chat, advice…) between consumers who estimate products or services. It is found that potential buyers see word of mouth as more trustworthy and persuasive than a regular advertisement on TV, radio, billboards…
However now things changed a little bit. Due to the rise in technologies, the world of mouth became an out-dated process, as social media evolved very fast which led to a new Electronic word of mouth, eWOM.