On whose work did position school build its concept?

Add Comment

Tutor's Answer

(Top Tutor) Studyfaq Tutor
The concept of positional school was built upon the work of Michel Porter from his books ‘Competitive strategy’ (1980) and ‘Competitive advantage’ (1985). It believes that Strategy is the process of selecting from the generic strategy and implementing it as a follow through mechanism of the business logic of the generic strategy. Thus according to Porter 5 forces, there are only two types of basic competitive which are the differentiation and the low cost. Porter...
Completed Work